Press Kit

News from Mt Washington Valley Chamber of Commerce – April 20, 2021

Contact: Janice Crawford, Janice@mtwashingtonvalley.org or PR@mtwashingtonvalley.org

MARTI MAYNE RETIRES AS NEW PR & SOCIAL MEDIA TEAM TO CONTINUES TO PUT MT WASHINGTON VALLEY ON THE MAP

North Conway, NH – More than three decades ago, in 1989, Nancy Clark was instrumental in introducing Marti Mayne to Peter Pinkham, then Executive Director of the Mt Washington Valley Chamber of Commerce, for the Chamber’s Marketing/PR job.  Fast forward more than 30 years and Nancy Clark and her team at Drive Brand Studio will once again take a leading role in the chamber’s PR program.  As Marti Mayne retires, a new team including Drive Brand Studios and Pressed, LLC – a new marketing and PR company – will emerge to head up the public relations and social media outreach programs for the chamber.

“After 30 years as the Mt Washington Valley Chamber’s PR firm, Marti Mayne of Maynely Marketing is retiring. We are sad to say goodbye to such a trusted colleague whom we can credit with putting Mt Washington Valley on the map,” said Janice Crawford. “ Although this feels like a great loss it also provides an opportunity to carry out our feeling of renewal after the pandemic.  Our task now is to develop and execute a comprehensive social media and public relations plan to position Mt Washington Valley as the Northeast's premier must-see destination with a diverse assortment of experiences for travelers of all ages. Our approach will include local, state, regional, national and international messaging as the pandemic allows, with an emphasis on safety and inclusion,” added Janice. “The new team will manage content across all mediums to weave the message of pride in our destination, plus a specific expectation of visitor behavior centered around sustainability, respect for our assets and the wonder of being invited to visit. which will be presented in a "Pledge" with Pandemic messaging maintained,” she finished.

Marti Mayne started working for the Mt Washington Valley Chamber in 1989, covering a broad range of marketing responsibilities, but always with a focus on PR.  Except for a brief stint in the mid-1990s when she worked for Tanger Outlet Centers, Marti has managed various marketing and PR programs for the chamber as both an employee and a consultant.  Even during that Tanger departure, she served as a volunteer helping the chamber with marketing tax-free shopping in the Valley.  Under her tenure, Mt Washington Valley has garnered billions of impressions, national awards and recognitions ranging from Best Small Town for Adventure to Best Ski Town Worldwide.  Stories of Mt Washington Valley have been told by such celebs as Jay Leno, Katie Couric and Al Roker, and features have appeared in countless national, regional and local publications, TV and radio shows, websites and more. 

The new marketing team will curate and fulfill a pitch plan for national and international media, with Drive Brand Studios taking the lead.  Pressed, LLC, whose principal, Jaimie Crawford, is experienced with managing the chambers social media will focus on more regional and local PR, including the signature winter marketing program dedicated to meteorologists. Jaimie will also continue to manage the blogging, social media, newsletters and photography/videography for the chamber.  Together the team will manage all media outreach, visits, FAM trips and reporting.

“Marti has had the longest tenure with the chamber of any employee,” said Janice Crawford. We’ve worked together for more than 28 years and I will miss my dependable colleague,” she added.  “We are, however, looking forward to a new and dynamic team stepping up to fill Marti’s shoes,” finished Janice.

To learn more about Mt Washington Valley Chamber of Commerce and to read the online press kit, please visit www.MtWashingtonValley.org. Learn more about visiting New Hampshire at www.VisitNH.gov.

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